Facebook is one of the best platforms to connect with people. This is the best marketing strategy any company could create – that is to break the barriers and reach out to more through content.
Now that Facebook has created Facebook Live, marketers have made use of it to maximize all their marketing efforts. And believe me when I say that it works.
What is Facebook Live?
Facebook Live allows you to “broadcast to the largest audience in the world with the camera in your pocket.” Where you can post real time moving updates and instantly reach your audience since every person following you is updated with a notification. It also comes with a feature where you can replay the live video over and over.
Now you might be wondering? Live? How would I go live and advertise my business?
Well, Facebook live is the easiest type of media coverage for events your company holds. But first, you must make a decision on how you want your company to be known.
Your company can have a lot of specialties, but choose the best because a Facebook Business Page or Fan Page can only focus on one general theme when using the Facebook Live platform. Shifting from one theme to another can be confusing. You can focus on different topics as long as it’s coherent with the main theme. You don’t want to lose your audience right?
Here are a few topics to guide you and get you started.
Use it to boost your content
You may have been producing other types of content from your website, reviews, company newsletters or social media pages. Facebook Live is the best way to boost your content by showing them a sneak peak of these. Then add the links to your post. This is an effective and free way to drive out more people to your social media pages. This is also a potential way for web traffic.
Do a Q&A
A Question and Answer Series is the best way to answer your viewers’ questions.
It is also a way for them to get to know you, your company and your marketing niche. In answering questions, your audience can gauge how well and how much you know your company. This can boost your audience trust eventually.
Highlight success stories
Having an interview with your top clients about their testimonials and how your company has been a big player to their success is a great way to boost your page.
A third-party feedback is the most trusted type of feedback to your target market. You can use broadcasting software such as Zoom or BLive. This is the best way to share your clients’ success stories. This can also boost your clients’ confidence because they can feel special and be treated like celebrities. This can also add more people like them to your company.
Broadcast events live
The best lives are those when events are featured. As a viewer, it’s very entertaining and informative to watch live events. It makes the viewer feel like a part of the event itself.
What’s good about this is that you can interview the speaker or vendor, share some lessons you’ve learned about the event. This gives a sneak peak of what your audience will not normally see and have access to, like being able to see the big players in your business.
Be creative and try to practice different ways on how to boost your page with Facebook Live.